'Hovey' comes from an old Welsh word for wise owl. As Alex grew up in the Welsh Valleys and draws deep into the night with his thick glasses, this name suits him well.
He is inspired by his surroundings, now living in the ancient city of London. He creates a world using traditional imagery and symbolism from the statues and architecture around him. He has used his multimedia approach to design gig posters, tattoos, clothing, and art prints.
As well as being a freelance illustrator Alex also works as an illustrator for Studio Hovey helping to create the iconic illustrations for The Great British Bake Off on Channel 4.